How ‘Dump Him’ Became a Marketing Strategy – The Business of Fashion

Overview

Inside Peach & Lily’s unconventional influencer marketing strategy  Marketing Dive

Ferrero gets World Cup fever as confectionery goes big on sport  Confectionery News

Key Takeaways

How ‘Dump Him’ Became a Marketing Strategy  The Business of Fashion

Why investing in marketing people matters more than investing in marketing technology  Marketing Edge

Hi-Chew’s lifestyle marketing strategy helps it savor US growth  Marketing Dive